Interviews at scale
Reaches hundreds of customers in parallel and asks the follow-up a form never can.
Talk to every customer, not a sample of them
Real conversations with every customer, at a scale no team can match. You get the patterns, not a folder of transcripts.
Guiding questionWhy do power users renew?412 talks
Themes
Price vs value unclear38
Onboarding friction24
Wanted deeper integrations19
Missing reporting11
I stay because the reports save me a full day every week. The price stopped mattering once that clicked.Customer #2471
MentionedCompetitor A x6Competitor B x3
AI report · PDF
What it does
A research team that never runs out of hours
The Researcher gets the reason behind the survey number, from far more people.
The why behind the metric
Each conversation gets the real reason a cohort is slipping, so you stop guessing.
The patterns, ranked
Ranks reasons and themes across hundreds of conversations, with the verbatim quotes behind each.
Brief: why do power users renew?Assigned to AIfollows up on its own
What kept you on the plan this year?
Honestly the price felt high, but the weekly report does a job I used to pay someone for.
deciding what to ask nextThat report keeps coming up. What would have made it click sooner?
How it works
Give it a brief, not a script
Tell it what to learn, like why trial users churned, and it runs adaptive conversations on the channel those customers already use.
- Outbound on WhatsApp, voice, or web
- Adaptive follow-ups, not a fixed questionnaire
- Reaches customers who ignore notifications
Ongoing initiativeWhy do churned users leave?3 rounds · 847 talks
Price vs value unclear
Onboarding friction
Missing reporting
Round 1
12
8
4
Round 2
26
17
9
Round 3
41
29
18
Top theme mentions +241% from round 1 to 3 — signal sharpening
Carried into round 4
Synthesized- Price objection tied to unclear time-to-value, not price itself
- Dig into onboarding week 1 — drop-off clusters there
- Ask about reporting alternatives they considered
The compounding loop
It gets sharper at your customers over time
It remembers what it learned, so this month's pricing study builds on last month's churn study. You get a standing read on customers, not quarterly studies.
Proof
Research that moves at the speed of the decision
A lending team ran 15 effective customer interviews in two days, versus 2 done by hand in a full week.
Customer research pilot, lendingA DTC e-commerce team reached 502 customers in a research run and saw half of them reply and engage in conversation.
Research demo, DTC e-commerceA B2B platform turned 97 responses into 74 deep conversations worth analyzing, far past what a survey score alone reveals.
Research pilot, B2B SaaS“Texting 400 people myself is impossible, I would have to do only that and nothing else. Surveys give you false detractors anyway, people hit zero just to make the popup go away. It is far better to actually talk it through.”
Put the rest of the workforce to work
Hear what your customers actually think
Pick a segment you have been guessing about and watch the Researcher talk to it.