Blog

Playbooks, product news, and what we learn talking to customers.

How to turn on WhatsApp calling in your shared inbox (early access)

Some conversations are faster to solve by talking. Your team can now call a customer on WhatsApp from the same conversation. Here is how to turn it on and how it works.

José ToscanoCo-founder, BoomOct 6, 2026

Product

One customer, three invoices, three journeys

José ToscanoCo-founder, BoomOct 1, 2026

Product

167 people were in two campaigns at once and none of them got the promo twice

José ToscanoCo-founder, BoomSep 30, 2026

Playbooks

How to convert more by following up with your customers automatically

Juan CasianCo-founder, BoomJun 22, 2026